Project Benchmark: Interactive Video – “Just Like A Woman” Cover by Jeff Buckley

After spamming the internet search bar for the longest time, I’ve finally finally found the perfect benchmark and inspiration for my PPM project. The previous ones I’ve found were okay but this one right here is definitely what I imagine my project to look like. The concept is pretty much the same, allowing users to change and experience different versions of the story by editing the frames / panels of the video. Except my project will explore more advance technology by applying a multiplayer function to switch the narrative.

To celebrate the late singer-songwriter Jeff Buckley’s cover of Bob Dylan‘s “Just Like a Woman”, design studios ‘Interlude’ and ‘Blind’ created an interactive, animated clip for this song which allows fans to experience and journey through the emotional trajectory of a love story.

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Check it out here: http://www.rollingstone.com/music/news/see-jeff-buckleys-interactive-animated-video-for-just-like-a-woman-20160328

 

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Research: Popular Interactive music videos and the software behind it

Nowadays we’re seeing more and more interactive music videos surfacing the web. From Coldplay’s Ink to Bob Dylan’s Like A Rolling Stone, these videos are revolutionizing the way fans engage with their favorite artists.

“Interactive music videos aren’t particularly new but what does seem apparent is that technology is beginning to catch up with ambitions of music video directors and musicians.” – Byrne (2014)

The music videos that I’ve mentioned above were created with a software called Interlude, which was founded in 2010. This software allows users to make selections within the video for an immersive experience, making the production of interactive videos tremendously easier. The availability of the video includes a change in viewer perspective or for narrative-branching. I’ve personally tried out the software myself and it is extremely user-friendly.

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Various companies have used Interlude to produce interactive videos. There is also a free HTML5 web-app version of the suite called Interlude Treehouse, which can be published to websites, blogs, Facebook, iOS, and Android. This could possibly be an execution method for my project, but I would have to look into it a little further and familiarize myself with the software.

 

Reference:

Byrne. (2014). Top 5: Interactive Music Videos (2014). [online]. Available at: http://www.submarinechannel.com/top5s/top-5-interactive-music-videos/ 

Interlude. (2010). Interlude | A New Entertainment Medium. [online]. Available at: https://interlude.fm/

Research: The cut-up technique

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The cut-up technique is an aleatory literary technique where a text is cut up and rearranged to create a new form of text or sentence. In a sense it’s also another way of collaboration.

Cut-up techniques are not only used in texts but also in many other forms.

A few months ago, I had the privilege of working on a project with Ogilvy Malaysia. We were asked to cut up a pizza box to form an art piece for an ad, completely made out of the materials from the pizza box, without losing its identity.

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Above is one of the images Gavin Simpson had shown us during our two-week visit at Ogilvy. We were asked to create a similar art piece with the reference drawing he provided us. There were almost 10 of us working on a few pizza boxes, the details on just a single pizza box took us days to complete, but the outcome was nothing short of pure satisfaction. Collectively, the bits and pieces came together and created an amazing piece of work which sends a clear and direct message to its audience.

It’s a great inspiration that could possibly influence my final degree project. And I’m glad that I was able to be a part of it.

 

Research: Exquisite Corpse

Exquisite Corpse, invented by French artists in the early 20th century, is a method where words or images are collectively assembled by different collaborators. It’s an old game where a player writes a phrase on piece of paper and passes it to another player to continue the phrase.
It’s a great way of collaborating to see the different types of outcomes that appears by the end of the experiment.

Some projects which were inspired by the idea of the exquisite corpse are:

The Exquisite Forrest

The Exquisite Forest is a collaborative frame-by-frame animation where each frame is drawn by a collaborator. There are a lot of possibilities that could happen through these sort of animation that has no boundaries.

The Johnny Cash Project
www.thejohnnycashproject.com

The Johnny Cash project is also a frame-by-frame animation in memory of the late Johhny Cash. It is a collaborative project where fans all around the world contribute to his music video.

 

The Exquisite Corpse Project
Unlike the first two, this project is a motion graphic piece created by a bunch of artists from around the world. They are all experienced artists sharing a canvas, whereas the other ones can be submitted by anyone, artists and non-artists alike.

Last but not least, there is the famous music video by Skrillex, Diplo and Justin Bieber – Where Are Ü Now:

This video contains multiple frames drawn by contributors. You can see that each frame is entirely different but it also fits to the actual content inside the video, as most people drew around the character and used it as a guideline. This way there is a certain control in the outcome of the final music video. The interactive part of this music video is that most people would actually try to pause at certain scenes to take a closer look at each frame, it’s interesting to see the different results you get each time you pause the video.

Reference:
Google. (2012). The Exquisite Forest. [online]. Youtube. Available at: https://www.youtube.com/watch?v=nnhJ1841K-8

Milk, C. (2010). The Johnny Cash Project. [online]. Available at: www.thejohnnycashproject.com

Waldron, M. (2015). The Exquisite Corpse Project. [online]. Vimeo. Available at: https://vimeo.com/130900978 

Research: Issues involving collaborative action

Howard Rheingold, a writer, artist, designer, theorist and community builder, talked about the power of collaboration and collective action in a 2005 TED talk. Collaboration is a natural instinct rooted in the human mind in order to work in a group. Rheingold covered the impacts of a collaborative mindset, from the ancient ages of hunting with a tribe, to building empires, to the digital era where Google is able to enrich itself by enriching others.

So, if collaborating is able to bring us such great things, why do we struggle to work with one another?

In the video, Rheingold discusses about The Prisoner’s Dilemma and The Tragedy of The Commons which are both tied to social dilemmas involved in collaboration.

The prisoner’s dilemma is a game theory that shows why two individuals might not cooperate with each other, even when it’s beneficial to do so.

These individuals would much rather pick an option which benefits themselves the most, rather than risking what they have to cooperate with the other person.

Similar to The Prisoner’s Dilemma, The Tragedy of The Commons is another theory about the issues involving open access. According to Investopedia (2016), it is an economic problem in which every individual tries to reap the most benefit from a resource that was given to them. In that case, the more an individual takes from the given resource, the less that are left for others to benefit from it.

Rheingold mentions that he wants to continue to explore and understand the forms of suffering that could be alleviated from these issues and what forms of wealth that be gained if we learn how to cooperate just a little bit more.

 

Rheingold, H., (2005). Howard Rheingold: The new power of collaboration. [online]. TED. Available at: https://www.ted.com/talks/howard_rheingold_on_collaboration?language=en#t-518967

Agar, J., (2014). The Prisoner’s Dilemma. [online]. Youtube. Available at: https://www.youtube.com/watch?v=t9Lo2fgxWHw

Agar, J., (2015). Tragedy of the Commons │ The Problem with Open Access. [online]. Youtube. Available at: https://www.youtube.com/watch?v=WYA1y405JW0 

Research: Interactive Murals

A mural is a piece of artwork painted or applied directly on a wall or a large surface. It became more popular after the Mexican muralism movement back in 1920s, and since then, it is seen everywhere and comes in all types of art styles.

Interactive murals however, is something relatively new. Below are some interesting videos that I’ve found on interactive murals.

In 2010, the China Pavilion hosted one of the most popular, immersive and interactive digital displays during the Shanghai Expo.

Something rather similar to an interactive mural, this is a digital tapestry:

 

Besides that, Re+Public created an augmented reality urban mural on the Moto Museum wall in St. Louis:

The combination of analogue and digital media has always been intriguing to me. The project done by Luma plays around with projection art and doodles, which is something that I want to incorporate into my final project.

 

Crystal CG. (2011). China Pavilion – Digital Tapestry – Shanghai Expo. [online] Vimeo. Available at: https://vimeo.com/22287086

The Heavy Projects. (2013). Moto wall interactive mural. [online] Vimeo. Available at: https://vimeo.com/77516545

Luma. (2012). Luma create digital mural with champion doodler Luke Embden. [online] Vimeo. Available: https://www.youtube.com/watch?v=IKfdEKzB_24