Research: Popular Interactive music videos and the software behind it

Nowadays we’re seeing more and more interactive music videos surfacing the web. From Coldplay’s Ink to Bob Dylan’s Like A Rolling Stone, these videos are revolutionizing the way fans engage with their favorite artists.

“Interactive music videos aren’t particularly new but what does seem apparent is that technology is beginning to catch up with ambitions of music video directors and musicians.” – Byrne (2014)

The music videos that I’ve mentioned above were created with a software called Interlude, which was founded in 2010. This software allows users to make selections within the video for an immersive experience, making the production of interactive videos tremendously easier. The availability of the video includes a change in viewer perspective or for narrative-branching. I’ve personally tried out the software myself and it is extremely user-friendly.

Screenshot 2016-06-29 23.53.55

Various companies have used Interlude to produce interactive videos. There is also a free HTML5 web-app version of the suite called Interlude Treehouse, which can be published to websites, blogs, Facebook, iOS, and Android. This could possibly be an execution method for my project, but I would have to look into it a little further and familiarize myself with the software.

 

Reference:

Byrne. (2014). Top 5: Interactive Music Videos (2014). [online]. Available at: http://www.submarinechannel.com/top5s/top-5-interactive-music-videos/ 

Interlude. (2010). Interlude | A New Entertainment Medium. [online]. Available at: https://interlude.fm/

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